It is very important to demonstrate on native search results for roughly a few million small businesses across Australia. However, Google is aware of the required native search results, which is why they need to concentrate more on custom search results which rely on companies that measure the searcher's native square.
Google's move sparked a change in the small businesses as they developed their SEO strategy. Years ago, what you'd like to do is make a website and employ a company to make spam connections to your business to appear on Google's primary list. These days this is not the case. The modern SEO needs a detailed and nuanced strategy for increasing the scope of web searches.