Marketing of advertising is an important part of marketing at B2B. Great content contributes to the growth of brand awareness, builds exposure, presents perspectives and develops lasting relationships with customers.
90 percent of high performing B2B content marketers put their consumers' information needs first, as opposed to actually communicating the message they want to send.
This is only one of the many big B2B advertising trends highlighted with this infographic, illustrating a variety of critical considerations for your online marketing strategy.
infographic by: digitalmarketing.grazitti.com