In comparison, direct mail and digital networks excel in their own areas-but statistics indicate that they are most effective when used together. In this technological age, people can reach masses quickly and cheaply through process automation.
Email, LinkedIn texts, tweets, and telephone calls sequences have been turned into the superior solution to B2B outreach. However, these digital channels now offer dropping success rates as opposed to what they used to give-plus the competition is huge.
How do organizations create trust inside this world of digital chaos and establish effective relationships?
infographic by: blog.postal.io