Fonts are everywhere (you 're reading one right now), but advertisers generally don't spend much time worrying about them. That's bad, since the font choice influences the way audiences perceive and experience messaging. Learning the fundamentals of font design and positioning can be of great benefit for all logo types.
What, then, is a font? Who makes one font different from another? When choosing Fonts, what do companies remember? Check out MDG Ads' new infographic, Fonts 101: What the advertisers need to learn.
infographic by: www.mdgadvertising.com