Mobile commerce is an increasingly rising market. In 2020, there are expected to be 3.5 billion smartphone users worldwide. It's imperative that businesses focus on mobile marketing to ensure success. People do use smartphones really.
Current figures show that most people spend an average of 2 hours and 51 minutes on their mobile devices, every day. We live in a world where people are addicted to cell phones. Next time you're out and in or near a coffee shop, stop and take a look. Recall how many people are using the smartphones.
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