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The COVID-19 Impact on Advertising Spend #infographic

The COVID-19 Impact on Advertising Spend #infographic

Global advertising expenditure was expected to rise at a 7.1 per cent rate in 2020 before the COVID-19 outbreak. Now, as a result of shifting consumer behavior, it is expected to see a drastic contraction of 8.1 per cent — equivalent to nearly $ 50 billion.

 The estimated loss becomes a bleak $96.4 billion when considering projections of pre-pandemic production. Today's graphic uses data from the World Advertising Research Center (WARC) to illustrate the projected decline in media format and industry advertisement expenditure.

The tug-of-war for ad dollars between online and conventional media seems to have a definitive winner as advertisers respond to the growing consumption of in-home media.

The COVID-19 Impact on Advertising Spend #infographic

infographic by: www.visualcapitalist.com

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