Do you know that content has quickly become an essential part of a marketing strategy for an organization? 2018 was the first year in which developments in content marketing were genuinely important, according to research by Omar Akhtar, a digital marketing analyst at Altimeter Group.
He writes: "Companies use content now to do more than create recognition or brand safety. They use it to boost sales directly, to become more cost-effective and to personalize the customer experience. That is, they use content marketing to do much more than marketing.
Content marketing comes in many forms, including forums, newsletters, videos , podcasts, infographics, and whitepapers, and it is one of the most creative and effective marketing tools available.
The increase in content is only expanding. With another year fast approaching, it's time to begin analyzing what went right in content marketing in 2019, what didn't work out so well, what surprised us and what we can expect in the coming months. One way of determining which form is most effective for certain campaigns and specific seasons is to keep up with the latest trends in this field.
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