Social media marketing is not new, and has been a key technique of digital marketing for years. And, with time, this is becoming becoming more common. Every year more and more brands and marketers join the social media bandwagon and take advantage of that opportunity. One common challenge faced by all marketers, however, is the failure to accurately calculate ROI in social media marketing.
Are you aware that calculating social media ads ROI is the number one problem facing 55 percent of marketers? In reality, just 10 per cent of marketers believe they are able to calculate social media ROI successfully. This means most marketers are struggling with this, and are always searching for ways to calculate and boost their ROI effectively.
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infographic by: shanebarker.com