Marketing has gone beyond conventional marketing platforms such as print and television and it has now reached the new medium where a customer base thrives the social media. Thanks of social media, marketers have found a faster way of reaching consumers anytime, anywhere. Since posting and connecting on social media seem almost boundless, social media influencers have also been that.
Those are typically the individuals or organizations others follow. The number of likes, shares, reviews, and subscribers they receive is substantially higher than the number of regular users – thus their influence.
In those influencers, advertisers saw an opportunity to expand the reach of their brands to a broader audience. Here's an infographic from M2Social that discusses facts you need to know about them and how they can help you with social media marketing to further understand what influencers are on social media.
Also Visit: Social Media Customer Service Statistics and Trends.
infographic by: www.m2social.net