Brand Sponsorship: How Marketers are Playing to Win in Esports #infographic

Brand Sponsorship: How Marketers are Playing to Win in Esports #infographic

Esports, the global video game play industry, is worth almost $700 million – and this value is increasing. Video gaming isn't just a hobby anymore; it has become an enterprise that attracts support from top brands like Coca-Cola and Gillette.

The origins of Esports started in 1972, when Stanford University organized a tournament in Spacewar. The idea expanded with the launch of the Twin Galaxies gaming world record organization in 1981, and continued to grow in 1990 with the advent of competitive multiplayer computer games and local area network (LAN) PC games.

The founding of the Cyberathlete Professional League in 1997 further added legitimacy to sports, and the creation of advanced sports teams and the establishment of an online multiplayer battle arena (MOBA) in the 2000s helped to establish the concept of sports as a legitimate concept driven by competition.

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Brand Sponsorship: How Marketers are Playing to Win in Esports #infographic

infographic by: onlinemasters.ohio.edu

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