Trusting a shop on eCommerce is a requirement for a sale. The consumers also feel vulnerable in today's digital world with headlines of huge fraud, scams and identity theft. Our trust is rooted in our peers. We look to fellow shoppers' opinions, tips, and experiences.
A unsettled customer's key questions are: "Is the company for real? Can I go shopping safely? Does the product please me? ”. Sales worth 9.1 billion US dollars are lost each year as a result of the fears. 81 per cent think shopping on a new website is a problem. And thrust is not a option, it is a democratic condition.
Also Visit: How the Modern Consumer is Different.
infographic by: www.go-globe.com