For no specific reason, Spotify didn't spend $100 m to add the Joe Rogan podcast to its website. Not only is the show itself immensely popular, the deal also represents the highest profile in a series of moves to establish themselves as one of the medium 's top hosts-one that has really taken off in recent years.
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As stated in a recent earnings statement, which announced the streaming of a 200 percent annual rise in podcast hours, Spotify said, We have seen early signs that our podcast investments have a positive effect on the conversion of free to paying users.
infogra[phic by: www.statista.com