First stuff first? Make sure your merchandise is in the right condition. If you market the wrong goods your back to school promotions won't be successful. So be sure to figure out which items to highlight in your store and collateral before you craft your campaigns.
There are two principal ways of doing this. Find the past data first. Which items have been popular during the back to school season last year? What finished buying people up? This information can usually be found using your POS or the retail management system.
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