Marketing Lessons. The 10-year-old kid in your local neighborhood, selling ice cold fresh lemonade on the street corner, had it right. Perhaps he or she didn't know it but the basic marketing tactic that they mistakenly and innocently came up with works well on the people strolling on their everyday walk. For example , a simple sign that says 'Fresh Ice Cold Lemonade' catches your attention because that's exactly what you expect on a hot summer day. Clear and straight to the mark. It didn't need bells and whistles.
Also Visit: Marketing in the Age of Pandemic.
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