In the early 1990s, multimedia advertising has come to redefine the marketing landscape. A crucial factor that has driven advertising to turn digital is relentless technological advancement, a trend that is unlikely to slow down.
Online advertising has traversed an eventful path from banner ads to artificial intelligence, in the search of delivering the right message to the right consumer at the right time. The successful execution depends heavily on the ability to innovate marketing campaigns in tune with customer behavior & advertisement platforms changing.
Also Visit: The COVID-19 Impact on Advertising Spend.
infographic by: digitalmarketing.grazitti.com