The internet is home to millions of respectable companies. Sadly, a large number of scam sites are also available, built for nothing more than price gouging or even stealing. Potential buyers need to be playing detective before investing some money online.
Does your website help these visitors make the right decision about your company? If your website sends out all the wrong signals, it could harm your business. Users could visit your site and then head to the site of a competitor because they're just not sure about your company.
Also Visit: A Look at Google's 200 Search Ranking Factors.
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