Less than 1 per cent of the water supply on Earth is fresh water that we can actually access and consume. The remainder is sea water (97%), which is locked in icebergs (2%). This finite supply is followed by an projected 40% rise in water demand over the next 20 years due to increased water use across different industries and global population growth, ensuring that conservation of this vital resource has never been more important than it is now.
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infographic by: greenerideal.com