Big data is a primary resource used by organizations of various sizes to gain insights into customer behaviour, industry dynamics, sales growth, and brand awareness and scope. Senior management, however, remain the greatest barrier to the use of big data in all sizes of organisations.
This is primarily because most of these executives have poor or incomplete understanding of the value of big data and related processes like data analysis. Despite this, big data is constantly being applied by companies to address complex technology and leadership problems.
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infographic by: online.norwich.edu