Nfluencer marketing grew from a niche marketing technique to become an integral part of the digital marketing mainstream. In 2017, 86 per cent of digital marketers leveraged marketing effects. And according to a new survey, in 2019 79 per cent of marketers expect to have a dedicated marketing budget for influencer. And this pattern isn't going to disappear anytime soon. Indeed, global influencer marketing spending is expected to hit $8bn by 2020 , compared to $5.67bn in 2019.
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infographic by: shanebarker.com