Make as few mistakes, preferably none, as possible. That's a perfect target for any email marketer. So we took a close look at their email development processes when half of the email marketers we surveyed said they had not sent an apology or correction email in the past 12 months. Other advertisers will certainly benefit from these mistake-free products.
As we dug into the results, however, much of what we discovered was the opposite of what we predicted. Sure, the marketers who sent emails for apology and correction obviously had more advanced and complicated email systems, and sophistication would probably lead to more mistakes. But they still had much stronger security in place than advertisers who did not give any apologies.
Also Visit: 5 Email Drip Campaigns that Increase Sales.
infographic by: www.litmus.com