Sales have always been a game of numbers. Sales teams were still relying on data to comprehend results, predict outcomes, and enhance processes before marketing had advanced analytics, before customer service had success models, and before finance had advanced forecasting tools. And analytics' impact on sales has only continued to expand. That's why our newest eBook, The Critical Guide to Sales Analytics, was made.
New technology has brought fresh metrics with it that offer greater insight and understanding than anyone ever thought possible in the sales process. Each sales organization is to some degree data-driven, the only question is where they land on the spectrum between critical metrics and advanced metrics.
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