In this infographic, we demonstrate how SERP rankings can affect click-through rates. The ultimate goal of a search engine optimization campaign is to rank at the top of search engine results pages (SERPs). However, if no one clicks on an organic listing, it doesn't matter how high it ranks in Google. You must raise your organic click-through rate if you want to generate quality leads from Google and other search engines. Click-through rates can be influenced by images, keywords, ad text, call-to-action language, and the caliber of your meta-descriptions. It is useful to compare your own CTR to standards like these in order to determine whether you need to change your ads.
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